"Creating your own Cultural Heritage ..."
LINKS is a unique search and research facility designed for the Computer Age. Accessed via the Internet, LINKS holds information about people and the relationships between them. Individuals can be searched for with LINKS which then is able to link them to other systems, other "families of collected data". LINKS offers thereby a facility to access a Cultural Heritage individually customised.
Family relationships, history, club memberships, interests, geographical locations here, there, and then. Anything and anyone that links one person and/or group to another.
LINKS gives Internet users instant access to a large number of personally relevant connections, and a framework in which to manage them. No other search facility offers such potential to engage the users' attention.
Equipped with advanced search facilities, LINKS provides not only a useful research tool but also an interesting Web site to browse. Offered is a good environment for people to base their "HomePages" on.
Indeed, with half the US population between 45-65 already researching their ancestry ("Maritz Marketing Research for American Demographics"), and Internet access projected to double yet again in 1997, the creation of personal "HomePages" is accelerating worldwide at an ever increasing rate. Web Pages displayed on the Internet relating to genealogy are receiving more hits than other pages, thus confirming an almost almost captured market, with the potential to reach tens of millions of readers.
It is therefore the intention of LINKS,
-- at least initially -- to concentrate on genealogical data, particularly that of "TMC Families" offered exclusively on LINKS
Equipped to process output from almost all off-the-shelf genealogical computer programs, LINKS plans thereby to be able to take in data and links from all genealogical researchers.
In conclusion, the potential for advertisers with LINKS --
particularly for those who want to aim at the upper socio-economic groups, computer users, Internet users, historians, writers, researchers generally -- would seem therefore very clear.