Morrell, John joined Rowntree's Cocoa Works when he was 17, and became a Director at the young age of 25. He became Mayor of York in 1914 and again in 1950, he helped found the University of York, and the Borthwicke Institute, he bought many newspapers, including the Birmingham Gazette, and Lincolnshire Chronicle, the Westminster Press, etc.etc. He wrote books, especially about York which he loved; eg. 'York Monuments', and 'Woodwork at York'. He was made an Honorary Freeman of the City of York, given honorary degrees to Universities, and declined a knighthood.